Waymark

About Waymark

Waymark is a free Framer template for leadership coaches who work with founders and executives. It shows how an engagement runs, what it costs, and who the coach is, then asks for a first conversation. The coach, clients, and practice are fictional.

The template was designed in white and sage with deep forest green and mint accents, with Hedvig Letters Serif over Hedvig Letters Sans. The home page carries a hero, a problem section, a role picker, an engagement timeline, testimonials, a coach intro, pricing, and an FAQ. The Coaching page steps through five stages of a six-month engagement on a scroll-driven timeline, then covers the approach, what the coach won’t do, practical details, three pricing cards, and a full FAQ. The About page tells the coach’s story with a career timeline and a photo wall. The Contact page has a booking form with role, company, a message, and a who’s-paying choice, plus a copy-email button. Two CMS collections keep the site editable, so it works on Framer’s Basic plan, and a /design-system skill gives Framer’s AI agent the template’s type, color, components, layouts, and CMS. Desktop, tablet, and phone layouts are included.

It’s the right fit for a leadership or executive coach, a founder and startup coach, a career transition coach, or a small practice run by one coach. Swap in your story, prices, and client quotes, and keep the first conversation one click away.

What makes Waymark different is the role picker. Visitors choose their role and the move they are making, and the advice below changes with it: what changes, where people slip, and where to start. The six moves are CMS items you can rewrite for your clients, and each choice gets its own link.